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ServiceNow + Moveworks: What It Means For You

By Pat Calhoun, Chief Executive Officer
 | 
March 12, 2025
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ServiceNow’s $3B acquisition of Moveworks is bold — but history shows these moves often create more complexity than innovation. 
 
At Espressive, you come first. As we all know, keeping up isn’t enough in today’s fast-paced world — you need to stay ahead. That’s why we have your back, delivering cutting-edge advancements that keep you leading, not lagging. With continuous innovation and new capabilities every month, we ensure progress — without disruption, long roadmaps, or the uncertainty of being absorbed into a massive platform. 

Why It Matters

  • Integration slows innovation. ServiceNow has struggled to integrate past acquisitions, and this will be no different. Moveworks will now be focused on integration — not innovation — while the GenAI market races forward. 
  • A quiet admission of failure. ServiceNow’s virtual agent never delivered real ROI. Customers spent 12–18 months building bots with high costs and little success—now they’re being told to start over. 
  • New costs & licensing uncertainty. It’s unlikely Moveworks will be included in any ServiceNow license. Expect higher costs, not savings
  • Lock-in risk for non-ServiceNow customers. If you’re using Jira, Freshservice, BMC, Ivanti, ManageEngine, you’ve just been told to find a new vendor. 
  • ServiceNow will prioritize its own automation stack. Customers who rely on third-party orchestration and automation tools or Digital Employee Experience (DEX) platforms will find that ServiceNow is pushing its own orchestration engine at the expense of market-leading platforms. 

The Espressive Advantage

While Moveworks slows down, we keep innovating

  • Faster deployment: Our AI works out of the box — no long implementation delays. 
  • Proven cost-effectiveness: Our pricing aligns with your budget, unlike ServiceNow’s premium model. 
  • Seamless integrations: We are an open platform that supports ServiceNow, Jira, BMC, Ivanti, orchestration tools, iPaaS solutions, and DEX platforms — so you’re not locked in

Go Deeper: Navigating the Uncertainty

If you’re using Moveworks today, you now face critical decisions: 

  • Not aServiceNow customer? Moveworks is now ServiceNow-exclusive. Your ITSM won’t be a priority. 
  • Spent 12–18 months building a ServiceNow virtual agent? Now you’re being told to start over on a new platform.
  • Unclear licensing model? Higher costs are coming. Do you want to wait and see—or take control now? 

Why Espresssive is the Future-Proof Choice

  • Future-Proofed. Nothing will slow our innovation down. While Moveworks integrates, we release new AI advancements every month.
  • Industry-Leading Customer Success. Forrester has repeatedly recognized Espressive as a leader in customer success. 
  • Works in Your Complex IT Environment. We integrate seamlessly across ITSM, security, call centers, orchestration, iPaaS, and automation platforms. 

Let’s Talk—Call Me Directly 

 

This is a critical time to reassess your AI strategy. Let’s talk about how Espressive can help you move forward now — not in two years. 

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